Indicators of franchising business in the world and in Serbia

The creation of franchise companies has a lasting and positive impact on the economies countries local communities in which they operate. Countless jobs are created supported by franchises, those help lower unemployment rate. Franchises support national GDP through billions dollars products services, job creation. 2008-2010 recession, as well pandemic, had negative US global economy, although franchises fared better than most other retail chains small businesses. subject research paper is analysis basic characteristics features franchising, with aim drawing attention to use business domestic international markets, point out specifics its ways functioning, advantages, disadvantages, wider significance business, existence attractiveness index country for investments. Research results indicate that economically more stable, mainly due their branding, consumer familiarity, strong network base. It estimated will operate better, intensively diversely coming period.